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05/01/2010 | Filed under Magazine > Latest issue / Magazine > Back issues

.net issue 198 is on sale now! Unleash the hottest design tips and create great viral campaigns

EDITORIAL INTRO FOR ISSUE 198

“We didn’t want it to feel like a stuffy affair that didn’t reflect what we do in the magazine”

I seem to recall, back in the dim and distant past, writing an introduction to an issue of .net where I encouraged you to celebrate success whenever you get the chance. So I’m going to spend the next few paragraphs doing just that!

We recently held the inaugural .net Awards event in central London, attended by a host of our supporters and Awards nominees. Since I started editing .net back in 2006, we’ve done everything we can to make .net YOUR magazine. So, when we decided to hold an event, we didn’t want it to feel like a stuffy, corporate affair that didn’t reflect what we do in the magazine. Thankfully, due to those that attended, the help of our sponsors, and an awesome host (Paul Boag’s ego doesn’t need more inflating, I know) we needn’t have worried – the night was a huge success.

I’d like to thank everyone involved, and I hope next year’s event can be even bigger and better!

.net issue 198 is on sale now!

Tips and trends for 2010 Craig Grannell asks the industry’s finest what’s in store for web design and development in 2010, and how we can take advantage of emerging technological and business trends	Create the perfect viral campaign With the right idea and a little planning, you can own the web. Matt Smith of The Viral Factory reveals all
The .net Awards 2009 In December, the great and the good gathered in London to celebrate web excellence worldwide. We relive the inaugural .net Awards ceremony	Interview: Alfred Spector Google’s a pretty good search engine, right? Well, you ain’t seen nothing yet. VP of research Alfred Spector talks to Oliver Lindberg about the technologies emerging from Google Labs – from voice search to hybrid intelligence and beyond
Create the perfect prototype Master prototyping and your final site build will be a cakewalk. Odette Colyer of user experience design consultancy Super User Studio explains how to go about it	Use Google Website Optimizer Edwardson Lim of leading agency Digitaria (digitaria.com) explains how to boost your conversion rates by carrying out A/B testing with Google Website Optimizer